Guides
Pricing
The full method for pricing what you make: loaded cost, target margin, a price for each sales channel, sales tax and a reality check against the market.
Read the guide: How to price a food product: the complete method
- How to price a food product: the complete methodThe full method for pricing what you make: loaded cost, target margin, a price for each sales channel, sales tax and a reality check against the market.→
- Cost-plus pricing: the markup method step by stepHow to price by adding a markup to your loaded cost: which percentage to choose, a worked brownie example, and the cases where this method falls short.→
- Markup vs margin: the difference that costs you moneyWhat markup is, what margin is, how to convert one into the other, and why mixing them up makes you charge less than you think. Table and example.→
- How to set a price that hits your target marginThe formula to work out a price from the margin you want, and how to adjust it for app commissions, card fees and sales tax. With a meal prep example.→
- Pricing against competitors without copying themHow to use competitors' prices to check yours without copying them: work out your floor, compare per 100 g in the same channel, and choose where to sit.→
- How to raise prices without losing customersWhen to raise the price of your food products, by how much, how many sales you can lose without earning less, and how to tell customers. With a jam example.→
- Wholesale vs retail price: setting both for one productHow to set a retail price and a wholesale price for the same food product: the price ladder, the reseller's margin and a minimum order, with a worked example.→
- How to price a catering order per personHow to work out a per-person catering price from food, disposables, staff hours, transport and hire costs, and how big a deposit to ask for before the event.→
- Price endings, bundles and sizes for small food brandsHow to choose price endings, build bundles and set sizes for a small food business without tricks or losing profit on each sale. With a worked example.→
- What a discount really costs youHow many more units you must sell to make up for a discount: the formula, a quick table and a sourdough example, including 3-for-2 deals and free delivery.→
What does it really cost you?
Put your recipe into the free calculator: ingredients, packaging, your time and the gas. You get the cost per unit and your margin in two minutes, no account needed.